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India's millennials are changing the way the gold-crazy country buys jewellery – Quartz

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India’s millennials are changing the way the gold-crazy country buys jewellery
Quartz
Millennials in the world’s second-largest gold market aren’t buying it the way their parents did. A demographic shift sweeping urban India is beginning to show on purchase patterns in a country that buys 663 tonnes—second only to China’s 700-750 …

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